Jimi: The alternative wallet?

I've always hated wallets because they quickly fill up with credit cards, business cards, retail store discount cards, and other garbage. Before long you're sitting on this fat wad bulging out of your back pocket.

The creators of the Jimi wallet clearly recognized this as a problem that a product position could be established upon, struck while the iron was hot, and created an entire alternative to the wallet itself. It sounds like a great idea in theory, but is it a great product too?

The name sounds like the family pet barfing on the rug. The launch of Coke Blāk in 2006 heralds a new low in Coca-Cola's marketing. The mixture is Coke mixed with coffee, although you wouldn't know it from the over-hyped doublespeak of their press release;

"Coca-Cola Blāk is an invigorating and stimulating blend that has a perfect balance of the effervescent taste sensation of Coca-Cola and natural flavors, with real coffee." 

Effervescent taste sensation? What is this, a poetry contest?

Look, I like coffee in the morning. I like soda occasionally in the afternoon or evening. But rarely would I ever find the instinct to mix the two, either in time or place. I only used to do that sort of thing when I was a little kid. Let me give you a hint; Randomly mixing two types of drink is not called creativity. I believe the slang term for randomly mixing drinks is called a 'suicide.' Kind of like the brand suicide known as Coke Blāk? But back to that press release...